About me
A short summary of my skills and experience
Felipe Tani
Senior Product Marketing Manager | Senior Product Manager | Product Owner | IT Project Manager
A Senior Product Leader with a proven track record of launching successful and innovative products to the market, with tools as FGI and market research to understand the target audience, market trends and strategically differentiating the product from competitors.
A thought leader in tune with industry trends supporting sales channels with customer decision making process to increase sales.
Excellent communication and interpersonal skills, used to a multicultural environment collaborating with cross functional virtual teams to align the product development and marketing efforts.
Extensive experience as a Product Marketing Manager in the Telecom industy working for big multinational companies such as Microsoft, Samsung on the OEM side of the business and Telefonica on the telco operator side of the business. And as a Product Owner, released sucessful Android applications to Latin American countries.
Experienced IT Project Manager working on big IT projects such as ServiceNow, Tririga from IBM and with Oracle Database Performance Tuning.
A set of skills, experience and perspectivers, ranging from Marketing, Product Management, Product Owner to IT, that allows for a complete understanding of the business as a whole.
Skills
Part of my toolbox
- Product Strategy
- Product Roadmap Management
- Product Lifecycle Management
- Go-to-Market
- Certified Scrum Master (Scrum Manager)
- Certified Product Owner (Scrum Manager & Scrum.org)
- Certified Linux Administrator (LPI)
- Certified EU GDPR-F professional
- IT Project Management
- Python
- SQL and Oracle Database
- Microsoft PowerBI
- Software Test Management
- Problem solving
- Communication skills
- Cross-functional virtual teams
- Agile Methodologies & Tools
- Jira/Confluence/GitHub
Recommendations
Some feedback I received throughout my career
"Felipe played a key role in the product portfolio management and provided sound strategy for different sales channels. He has been a great team member and is a great asset for any company."
"Felipe is a very responsible and reliable professional. He is always ready to help the team. I had the pleasure to work with someone with a great knowledge of mobile market."
"Dear Felipe, it is a pleasure to work with you, always kind and proactive in your doing. Thank you, that you are in our team."
"Very committed, result driven, team player, fast learner it was a pleasure to have Felipe with us. For these reasons I would strongly recommend Felipe to be part of any team."
"Felipe headed the technical side of Contents and Applications mobile unit for LG Electronics. Felipe supported me with excellent technical background and demonstrated very good negotiation skills."
"Felipe has the qualities of the best product researchers and developers. He was always an advisor of trends, not only in theory but also on how they would be implemented."
Work Experience
My journey so far
- Zyxel Communications, Denmark
Product Marketing Manager
Global Product Manager for Service Providers.
- ISS A/S, Denmark
Project Team Lead
Agile project management, daily using Confluence, Jira, and its tools such as Kanban and Sprints. Developed a database monitoring tool using Python/SQLite as the backend and Microsoft Power BI as the frontend.
- ISS A/S, Denmark
Regional Deployment Lead
Guided multiple major clients through the process of transitioning to a new approach, considering each client's specific needs.
- Roche Diabetes Care, Spain
Test Manager
Created and executed all the acceptance tests (SIT / UAT) to have the ServiceNow IT solution implemented in the company.
- Roche Diabetes Care, Spain
Rollout Project Manager
Led the software and hardware upgrade for the company's branches in Austria, Brazil, and Japan during a company-wide upgrade.
.svg.png)
- Microsoft, Brazil
Product Marketing Manager
Managed the Windows Phone product line to mobile operators, distributors, and major retailers. Product roadmap and portfolio presentation to clients during negotiations of volume and market share. Creating a roadmap for accessories such as covers, speakers, earphones, and headsets. Provided product support to the Microsoft Store operation and acted as a liaison with specialized media for interviews.
- Samsung, Brazil
Product Marketing Manager
Matrix cross functioning responsible internally for the mid-tier product portfolio to all clients, including operators, and for the full product portfolio presentation to all major retailers and distributors. Utilizing findings from local market research and conducting focused group interviews (FGI) as supplementary sources of information, to determine the product portfolio, launch dates, and pricing.
.svg.png)
- LG Electronics, Brazil
Product Owner
Led a team of software developers working within the Scrum framework with the objective of increasing the perceived value of the LG brand in the point of sales and the overall satisfaction of our customers. My scope was all telecom operators in Latin America, and we also developed very successful mobile applications for the global market. Presenter of the company’s technology roadmap to all big telco operators.
- LG Electronics, Brazil
Product Marketing Manager
Managed the complete mobile phone portfolio responsible for making it unique for each of the four big sales channels in the market using customization and launch windows. This was the pre-smartphone era, and the market was very geared toward hardware customization.
- Telefonica, Brazil
Product Marketing Manager
Collaborated with OEMs to support the development of their products and ensure compliance with our technical prerequisites and with the company's launch strategy. This involved portfolio and vendor management, including the collection of information from all vendors regarding their products.
- Okayama Industrial Technology Center, Japan (岡山県工業技術センター)
Trainee
Worked on research and consulting to companies at the final stage of development of their products, such as Mazda and Sanyo.
- ABB - Asea Brown Boveri, Brazil
Trainee
Design and development of dry-type resin encapsulated power transformers ranging from 750kVA to 2MVA.
Professional Certifications
My ongoing learning process
Microsoft Visual C ++
Gdoce
Certification issued by Ministerio de Empleo y Seguridad Estatal de España
Education
Formal education
Master in Business Administration
FGV - Fundação Getúlio Vargas
Diploma issued by "Fundação Getúlio Vargas" from São Paulo, Brazil
Bachelor of Electrical Industrial Engineering
UFSC - Universidade Federal de Stanta Catarina
Graduated from "Santa Catarina State Federal University" in Brazil
